About SaaSValuationMultiple.com
An independent reference for SaaS-business valuation multiples — the ARR / Rule-of-40 / NRR multipliers actually applied across recent M&A and public-market data. Operated by Digital Signet, founded by Oliver Wakefield-Smith. Built so a founder, operator or buyer can answer the 'what's my SaaS worth?' question with defensible bands rather than VC-pitch-deck folklore.
Why we built it
SaaS valuation multiples are quoted constantly (often as a one-liner: 'public SaaS trades at 7x ARR') but the real number depends on growth tier, gross margin, NRR, Rule of 40, churn, ICP fit, and whether the comp is public-comparable, recent transaction, or a strategic buyer paying a premium. Most top-ranking pages on SaaS valuation are written by M&A advisors angling for the engagement. This site exists to publish the actual recent multiples by tier, with the assumption set behind each band.
Who runs this site
Oliver runs Digital Signet, an independent AI-development studio that builds data-led pricing and decision tools using public datasets. After 20 years as a solutions architect and tech lead across media, utilities, satellite, and data, he founded Digital Signet to apply autonomous AI development methodology to real software at scale.
Reach Oliver: [email protected]. Profile: LinkedIn.
About the studio
This site is operated by Digital Signet, an independent AI-development studio founded by Oliver Wakefield-Smith. It is part of a portfolio of consumer cost-reference and calculator sites we run as a live R&D lab for our Signet methodology, an autonomous AI development team that ships real software at scale.
Digital Signet does not act as an M&A advisor, does not broker SaaS transactions, does not run a corporate-finance practice, and does not accept paid placements from any M&A firm, accelerator, VC or private-equity fund. Editorial direction is set by Oliver. Drafts are produced via Digital Signet's autonomous AI development methodology and reviewed against the editorial framework before publication.
For consulting enquiries (fractional CTO, AI product strategy, autonomous-dev-team setup): see digitalsignet.com.
What we hold to
- Source pattern. Built on public reference material across the relevant publisher landscape.
- No paid placements. Does not act as an M&A advisor, does not broker SaaS transactions, does not run a corporate-finance practice, and does not accept paid placements from any M&A firm, accelerator, VC or private-equity fund. Independent of every named third party in the relevant space.
- Math is documented inline. Where the site has a calculator, inputs and assumptions are visible on the calculator page. Nothing is hidden behind opaque scoring.
- Update only when underlying reality changes. Triggers: Quarterly Bessemer / Meritech cloud-index repricing; Major listed-SaaS earnings season (quarterly) that materially shifts the comp set; New named transaction with material multiple disclosure; Macro-rate environment change (cost-of-capital shifts move SaaS multiples).
Contact
For corrections, methodology questions, or scenarios that don't fit cleanly: [email protected].