How we source SaaS valuation multiples
Cost ranges on this site are based on public reference material across the relevant landscape. The publishers below are representative of the kind of source that informs our positioning, not an exhaustive extraction map per figure. A specific figure on a specific page is not necessarily anchored to a single named publisher.
Sources
- Public SaaS comparable trading multiples. Public-market trading multiples (Enterprise Value to NTM revenue, EV / ARR, EV / EBITDA where positive) for the listed-SaaS comp set, sourced from SEC filings, S-1s and quarterly investor decks. Cloud Index reference data from Bessemer Cloud Index, Meritech Cloud Comps and Jamin Ball's Clouded Judgment.
- Recent SaaS M&A transactions. Reported transaction multiples from Software Equity Group quarterly reports, Pitchbook tagged transactions (where reported), and named-deal disclosure (typically only for transactions above the public-disclosure threshold).
- Practitioner survey data. Public SaaS-valuation surveys and write-ups from a16z growth content, OpenView SaaS Benchmarks Report, ChartMogul SaaS metrics, and SaaSwerk / SaaS Capital benchmark publications.
- Practitioner contractor day-rate panels. M&A advisor / corporate-finance day rates (where published) for the cost-of-process side of the picture.
What we deliberately do not publish
- Per-company forward forecasts. We publish recent / current multiples; we do not forecast where any specific company will trade in the future.
- Confidential transaction values. Where a specific deal value is known to us through advisory work (which we do not do — see editorial position), it would not be published.
- Personal company data. Calculators run entirely in your browser. Your ARR / margin / NRR inputs are not transmitted, logged, or stored.
Update cadence
Site values update only when the underlying reality changes. Triggers:
- Quarterly Bessemer / Meritech cloud-index repricing
- Major listed-SaaS earnings season (quarterly) that materially shifts the comp set
- New named transaction with material multiple disclosure
- Macro-rate environment change (cost-of-capital shifts move SaaS multiples)
Cosmetic date bumps are not made.
Editorial position
This site is operated by Digital Signet, an independent AI-development studio. Digital Signet does not act as an M&A advisor, does not broker SaaS transactions, does not run a corporate-finance practice, and does not accept paid placements from any M&A firm, accelerator, VC or private-equity fund. See /about for the operator and the wider network.
Editorial direction is set by Oliver Wakefield-Smith. Drafts are produced via Digital Signet's autonomous AI development methodology and reviewed against the editorial framework before publication.
Contact
For methodology questions, corrections, or scenarios that don't fit cleanly: [email protected].